GoPro acquires CineForm PR Final
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It looks like the folks at GoPro are full of surprises. The latest being the acquisition of the high end, professional Cinefrom codec. Cineform is a high quality 4:4:4 codec that provides fast performance while maintaining very high image quality. The new 3D Hero will be the first GoPro product to employ the Cineform codec

Press Release http://www.cineform.com/pdfs/GoPro%20acquires%20CineForm%20PR%20Final.pdf

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